Analysis of Strategic Position of Enterprise

Abstract

Analysis of the strategic position of the enterprise described by Thompson Strickland in his book »Strategic Management« is given. Starting from the task, purpose and kinds of analysis for the evaluation of the strategic position of enterprise, the analytic method is instructively treated and the questions being the center of the problem are pointed out as well as the way of evaluating key factors determining branch attractiveness, competitive state and enterprise power. Three types of business portfolio matrixes used as the most favorite strategic analytic techniques are described, too. Turning to the analysis of the power and weakness of the own textile enterprises when appearing on the market should help in revealing and utilizing their competitive advantages whereon the success of this activity depends which is very important for Croatian economy.