Fashion and Design in Service of Marketing

Abstract

The design of products finds its creative, picturesque, esthetical and functional value through confirmation on the market (in making profit) only if the collection has been worked out according to the demands of the segments of consumers‘ groups. In order to make the collection profitable, it is necessary to know the laws of marketing. The product, as an expression of communication between the producer and the consumer, should be adjusted to the more and more pretentious market as much as possible. Creation is the basis of making collections according to the genre of the firm and the segments of consumers‘ groups in harmony with fashion trends so that profits on the market should be as high as possible.